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The 2022/2023 National Service Personnel of Ghana Cocoa Board (NASPAC) has embarked on a three-day campaign to promote cocoa consumption in the central market of Accra.
The campaign aimed to stimulate the consumption of locally produced cocoa products, thereby contributing to an increase in the country's per capita cocoa consumption.
The campaign dubbed “Market Rush”, brought together all national service personnel across the industry.
According to the Deputy Public Affairs Manager of COCOBOD, Mr. Benjamin Teye Larweh, Ghana Cocoa Board (COCOBOD) is committed to ensuring that the general public is well-sensitized on the health and nutritional benefits of natural cocoa.
“Natural Cocoa has a lot of nutritional benefits, yet our market women and men, our trotro drivers and mates, our precious kayayi among others are not aware, therefore there is a need to increase the awareness drive”, He said.
"Market Rush forms part of our core mandate to rally behind the Boards effort to boost consumption among the citizenry” He added.
Mr. Larweh further stated that the campaign shouldn’t end within the stipulated 3 days but rather individuals can take it upon themselves to be entrepreneurs and ambassadors in other to contribute their quota to the sustenance of the industry.
“The industry is wide to contain all of you as entrepreneurs and ambassadors, we have Golden Tree products, Prime cocoa, Gablin Foods etc. which you take advantage of it to be your own boss” He emphasized.
About 350 service personnel participated in the market rush campaign.
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